Open to all Attendees Most museums can point to one or more high points in programming, audience engagement or funding but only some seem to turn these moments into momentum. Learn how "Magnetic Museums" oriented around core principles and mission-focused programs, consistently offer audiences emotional connection points and an integrated brand experience, and in doing so, build effective, well-funded, enduring institutions. Through case studies from the cultural and social benefit sectors, this fast-paced interactive session will reveal and explore the common traits of "magnetic" organizations.