PRE-REGISTRATION REQUIRED Learn how to use an understanding of visitor's identity-related visit motivations to create better and more customized exhibitions and programs. Gain a basic understanding of the theory behind identity-related visitor motivations and the research that supports this theory as well as concrete examples that demonstrate how this new theory has helped shape and improve visitor experiences at two very different institutions-an art museum and an aquarium. Receive a series of specific tools and strategies for directly and immediately applying these ideas in your own institution. Endorsed by the AAM Committee on Audience Research and Evaluation (CARE).
